Hi, I’m Jo

I help women feel safe, strong and steady with their money

I know what it’s like to feel overwhelmed, under pressure, and unsure where to begin.


That’s why I created the Saving Myself Pathway— a simple, step-by-step process to help you take control of your finances, without fear or shame.

Because when money feels safe, life opens up.

When a woman feels safe with her money, she becomes unstoppable!

And that safety begins with a plan that truly fits her - her life, her story, her dreams.

Most women don’t need another tight budget or tough love. They need space to breathe.

They need clarity, confidence, and a fresh start that meets them where they are — without shame or overwhelm.

That’s exactly why I created the Saving Myself Pathway — and why I made the very first step so gentle and grounding.

Start with the Saving Myself Daily Mantra & Money Healing Ritual— a free guided practice to help you reconnect with your money, your power, and your peace.

Ready to feel safe and supported with your money?

Download your Saving Myself Daily Mantra & Money Healing Ritual — a calming, guided practice to help you reconnect with your money, your power, and your peace.

It’s free, gentle, and only takes a few minutes a day.

Pop your name and email below — I’ll send the ritual straight to your inbox

A clear, supportive path - no shame, no overwhelm,

just one step at a time

You don't need to do it all at once. You just need a place to start. The Saving Myself Pathway is designed to walk you through exactly what I did to heal my money story, take back control, and create a life I love - one gentle, supportive step at a time.

Whether you're starting with your very first ritual or ready for personalised coaching, there's a

place for you here.

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Saving Myself Daily Mantra & Money Healing Ritual

A calming, feel good way to start your journey - just a few minutes a day to reconnect with your money and your power.

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Saving Myself

Jumpstart

A self-paced digital course designed to help you take quick, meaningful action with your money - in just 15 minutes a day.

Join the Jumpstart

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Saving Myself Group Coaching Program

A 12 month supportive community with monthly coaching, masterclasses and real time help as you implement your way of life.

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Queen of Choices

One on One Private

Coaching

Private, personalised support for the woman ready to go deep, clear what's holding her back, and create a life of true financial stability.

Every woman’s path is different. This is about finding the one that fits you.

Start where you are — I’ll walk with you from there.

JO'S STORY - FROM HOT MONEY MESS TO QUEEN OF CHOICE

I wasn’t born good with money — I just got tired of feeling like I’d never get ahead.

There was a time when I couldn’t open a bill without crying.

I was smart, capable, working hard in my career… and still constantly stressed about money.

No one had ever taught me how to manage it — and worse, I felt so much shame for not already knowing how.
It all changed the day I realised something important:

This isn’t about being bad with money. It’s about not having the right support, the right tools, or the right starting point.

So I made a plan.

A simple, steady one that fit my real life — not someone else’s version of what “success” should look like.

I followed that plan step by step, and now?

I still work my 9–5 as a Training Lead, but I’ve also built a life I used to dream about.

I’ve paid off debt, taken time off, bought my dream car, and started a business that helps other women feel calm and confident with money too.

This isn’t just what I teach — it’s what I’ve lived.

And I’d be honoured to walk this path with you.

What Women Are Saying About Saving Myself

My mission is to guide women on a journey to redefine their reality with money, paving the way for a brighter, more abundant future where financial stability is the norm, and joy and empowerment are everyday companions.

This isn’t just about money.

It’s about power, peace, and choosing a life that fits you.

We’re not here to shrink ourselves to fit

our bank balance.

We’re not here to carry shame about

what we weren’t taught.

We’re not here to be “good girls” who

play small with money.

We’re here to feel safe.

To make decisions from clarity, not fear.

To know our numbers — and still trust our intuition.

To have choices. Options. Peace.

We’re here to rewrite our money stories,

one bold choice at a time.

Be a Queen of Your Finances

Still wondering where to begin?

Start with the ritual. It’s free, gentle, and only takes a few minutes a day.

This isn’t about doing it all at once.

It’s about starting where you are — and letting the next step reveal itself.

The Saving Myself Daily Mantra & Money Healing Ritual

is a beautiful way to begin.

No pressure. No overwhelm. Just you, your breath, and

a better relationship with money waiting to bloom.

💌 I’ll send it straight to your inbox. No spam, ever. Just calm and clarity.

Follow me on Instagram: @heyjobaker

ARE YOU COMING?

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